Falling In (Email) Love
We don’t often feel love when we open our in-boxes. William Arruda tells us how to write emails that people will look forward to in “10 Ways To Get People to Love Your Emails,” published in Forbes...
View ArticleThe Science Behind How Fonts Make You Feel
The font choice should match the purpose of your document. Want to have an impact with your reports and websites? Don’t forget your font choices. This article breaks it all down, from the science...
View ArticleBest Practices for Interview Thank You Messages
Have you ever made a mistake in a job interview? Said something you wish you could take back? Answered a question, well, wrong? Oops! Happens all the time. But, according to Beth Braccio Hering,...
View ArticleHow To Make Wall Street Laugh
Flickr. What’s Gotten Into Him? Ahd Photography Busting up Business Insider published an article about a super-ambitious internship applicant who wrote an over-the-top cover letter. It has some of...
View ArticleA Tale of Two Messages
In the 18th century, the Earl of Chesterfield wrote that “business does not exclude […] the usual terms of politeness and good breeding[…]. Letters of business will not only admit of, be better for...
View ArticleCan Netflix Letter Calm Angry Customers?
SNL sketch mocking Netflix fiasco Netflix Fail? In the fall of 2011, Netflix was in the news for all the wrong reasons. First, CEO Reed Hastings decided to split the business into DVD deliveries...
View ArticleBuzzfeed: 15 Grammar Errors That Will Drive You Insane.
The #1 mistake. My personal rant-worthy, eye-rolling pet peeve is # 14. Make this mistake and I will totally judge you. I will. (As you can see, I don’t really mind split infinitives.) Which one...
View ArticleYour Brain On Infographics
“People recall 10% of what they hear, 20% of what they read and 80% of what they see and do.” “The Wharton School of Business found that 50% of audience members were persuaded by a purely verbal...
View ArticleHow to Incorporate Graphics Into Your Report
As useful and necessary as graphics are, it is not enough to just plop them into a document. Here is how you incorporate a graphic into your work: Step 1: Label, number and title every graphic. In...
View ArticleHow TED Talks Have Changed Business Communication Forever
“It used to be that most people sucked at presenting. So if you sucked too, you were rarely called on it because so many people were just like you. But now, with TED talks, people have something to...
View ArticleWelcome
English 202D: Business Communication aims to familiarize you with the discourse practices prized in your disciplinary and institutional communities. You will learn writing strategies that business...
View ArticleThe Curse of Knowledge
Visual from Communication Fundamentals with John Ullman. Lynda.psu.edu. Many sensible strategies fail to drive action because executives formulate them in sweeping, general language. –The Curse of...
View ArticleThe Science Behind The Irresistible Power of Storytelling
Want to sell a product? Want to explain a complex idea? Want your audience to actually remember what you said? Consider using storytelling techniques. In this article published by the Harvard...
View ArticleHow To Write For The Internet
From “Do You Know Where Your Power Comes From? New Report on the Future of Electricity Out at WEF in Davos.” GE Reports. Or, “How to get people to read my work when they may not want to.” As you write...
View ArticleBuild Your Power: Stop Talking So Much
How do we increase our power in the workplace? According to The New York Times Magazine, one way is to stop talking so much. This article, published last month, riffs on “power poses,” famously...
View ArticleTwitter Gives It To Us Straight (Sort of)
Twitter CEO Jack Dorsey Yesterday, Jack Dorsey, CEO of Twitter and Square, announced layoffs of over 300 people. Read the message very carefully. Even though Dorsey says he’s going to “give it to us...
View ArticleHow TED Talks Have Changed Business Communication Forever
“It used to be that most people sucked at presenting. So if you sucked too, you were rarely called on it because so many people were just like you. But now, with TED talks, people have something to...
View ArticleHow to Incorporate Visuals Into Your Report
As useful and necessary as graphics are, it is not enough to just plop them into a document. Here is how you incorporate a graphic into your work: Step 1: Label, number and title every graphic. In...
View ArticleHow To Write With Flair
Image source: Charis Tsevis, Flickr Heather Holleman, Ph.D, is a successful author, blogger and Penn State writing instructor. Here is what she says is the key to successful writing – writing with...
View ArticleThe Evolution of Design
We have discussed some of the basic principles of visual design, but this podcast tells us how design – both product design and communication design – has moved way beyond an illustrating image or...
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